Eastport Marketing Group Products & Services

Intermediary Strategy: Segments intermediaries (brokers, agents, etc.), and develops segment-specific strategies to maximize profitable sales and minimize unprofitable ones. Who are the good brokers, and who are the bad brokers? This is an important, very high leverage activity for companies looking to grow, improve distribution economics and raise margins.

Compensation Plan Design: You are spending many millions on sales compensation. How do you know if these dollars are producing for you at maximum efficiency? Could you spend less and get the same or better results? Design and implement sales compensation and recognition plans which incent desired behaviors, appropriately reward the right results, maximize sales performance, and create alignment so the sales team’s results support achievement of corporate objectives. Reduce sales compensation with little or no loss of sales, or get more sales per compensation dollar spent.

Expense Reduction Strategies: Are there ways you can save millions without headcount reduction and without disruption? There very well may be as has been the case for other companies we have worked with. Design effective strategies, processes and tactics to reduce costs, ideally while improving effectiveness. This proprietary process is non intrusive and very effective.

Merger Integrations: Those who have been through a merger or acquisition know the experience is like no other. Mergers and acquistions can provide a company with momentum, growth and strategic advantage --- or can result in chaos and utter failure. Often the difference between success and failure is the experience and knowledge of those involved in the integration process. Field sales integrations are particularly challenging given far flung operations, strong egos, and highly marketable people at risk. Call on Eastport to make your merger or acquisition integration process a successful one.

Disability Claim Management Services: We work with a strategic partner to offer specialized individual and employee benefit disability claim management services and resources to help insurance companies, reinsurers, and employers with self funded disability benefit plans improve results. Our claim management services, expertise and resources can either support or replace an existing disability claim operation, and enable our clients to benefit from state of the art disability resources without the fixed cost of building or owning them.

Disability Reserve Buy Out Programs: Our focus is on active as well as aging or closed blocks of individual or group disability claims or contracts, for which we put together reinsurance arrangements to transfer risk. Highly effective outsourced claim administration is available. Desired outcomes of this practice include: release of capital and surplus, acceleration of profits, improved ROE, improved RBC ratio, freed up claim resources, and reduced or elimination of future risk.

Enrollment and Administration for Individual, Voluntary and Employee Benefit Products Sold at the Worksite: Simple, inexpensive, flawlessly effective tools which perform seamless enrollments using laptop (with or without enrollers), desktop, internet and Interactive Voice Response. Core and supplemental benefits and multiple companies consistently handled on a common platform. Electronic forms storage, exceptional employee communications, simplified benefit administration, electronic billing, interface with payroll and HRIS systems. Great value.

Distribution Strategy: Assessment, design and implementation of distribution vision, economics, channels and performance metrics, and alignment of distribution channels with corporate objectives.

Distribution Channel Management Techniques and Tools: Basics of building and running effective sales channels, including design, set-up and implementation of a sales planning process, goal setting /development, performance tracking and management, managing costs, and maximizing productivity and performance.

Cross Selling Strategy: We know the potential - why do cross selling initiatives continually fail? What can be done to make them succeed? Develop and implement effective strategies to create the desired cross selling, cross buying and upselling culture and results. Identify and remove barriers to effective cross selling teamwork among multiple distribution systems or divisions so customer needs truly drive behavior.

In Force Customer Block Strategy: Create and implement an overarching customer strategy to build solid customer relationships, improve customer satisfaction and retention, enhance cross selling, and renew business at profitable rates, resulting in increased revenues and profit.

Recruiting, Selection, Retention and Development Techniques for Sales Reps, Agents, Managers: A top performing sales organization is a true strategic differentiator. The ultimate result of this activity is a disciplined, highly productive sales team with a powerful, deeply ingrained culture that perpetuates high achievement and produces highly profitable results.

Expansion to Small Case Employee Benefit Market: Would you like to access the rapidly growing, high margin small and medium case markets? Develop a presence and create successful, cost effective sales strategies which get results in the lucrative small/medium employer benefits market.

Additional products and services available: Eastport and partners can help with disability product design, pricing, underwriting, and claim processing; telemarketing and inbound/outbound licensed call center capabilities; third party administration; broker commission tracking systems; intelligent direct mail; merger integration and change management planning; alliance and partner marketing strategies.

It is our belief that
the best way to succeed
is to help others succeed